Sean ‘Diddy’ Combs Launches Curated Online Marketplace For Black Businesses
Today, Sean “Diddy” Combs has launched a curated, immersive e-commerce platform that allows consumers to discover and buy products exclusively created and sold by Black entrepreneurs.
Empower Global provides Black businesses a broader audience reach and empowers consumers to shop the best Black-owned brands in beauty, fashion, art and lifestyle. With culture and community at its core, Empower Global elevates the Black economy by creating opportunities for Black entrepreneurs to build and scale successful businesses by making shopping with Black brands easy and accessible.
“My mission has always been to empower Black entrepreneurs and create more opportunities for them to access the resources, tools and support needed to build successful businesses,” said Combs, chairman, Combs Global. “Empower Global will uplift Black entrepreneurs, keep dollars circulating in our community, and make buying Black a lifestyle.”
Combs announced Empower Global in 2021 and has taken the time to build what the brand calls a “best-in-class” site. The new platform was designed and built by Black owned TechSparq, an ecommerce design and development company, and supported by Black-owned tech company ChatDesk. Empower Global has a global strategic partnership with Salesforce, and is powered by Marketplacer’s best-in-class online marketplace technology.
Today’s initial launch unveils over 70 brands including: Silver & Riley; Actively Black; Scotch Porter; Coco & Breezy; Kultured Misfits; Gwen Beloti Jewelry; Buttah Skin; Marie Hunter Beauty; Pound Cake; BM Franklin & Co.; Beauty Stat Cosmetics; Cecilia’s House; Cise; Cool Creative Clothing; June 79; Rebecca Allen; and many more with over 1,000 items now available on the platform.
Plans are in the works plans to introduce new Black businesses monthly, with a goal to grow the site in a phased approach to showcase over 200 brands by year’s end.
Empower Global and UPS are collaborating to make supporting Black-owned businesses even more accessible by offering special deals and shipping rates. Through the Days of Deals initiative, select sellers will offer discounts on choice products as well as free UPS shipping for any purchases on the platform, for a limited time.