Today, Sean “Diddy” Combs has launched a curated, immersive e-commerce platform that allows consumers to discover and buy products exclusively created and sold by Black entrepreneurs.
“My mission has always been to empower Black entrepreneurs and create more opportunities for them to access the resources, tools and support needed to build successful businesses,” said Combs, chairman, Combs Global. “Empower Global will uplift Black entrepreneurs, keep dollars circulating in our community, and make buying Black a lifestyle.”
Combs announced Empower Global in 2021 and has taken the time to build what the brand calls a “best-in-class” site. The new platform was designed and built by Black owned TechSparq, an ecommerce design and development company, and supported by Black-owned tech company ChatDesk. Empower Global has a global strategic partnership with Salesforce, and is powered by Marketplacer’s best-in-class online marketplace technology.
Plans are in the works plans to introduce new Black businesses monthly, with a goal to grow the site in a phased approach to showcase over 200 brands by year’s end.
UPS Collaboration
Empower Global and UPS are collaborating to make supporting Black-owned businesses even more accessible by offering special deals and shipping rates. Through the Days of Deals initiative, select sellers will offer discounts on choice products as well as free UPS shipping for any purchases on the platform, for a limited time.