No matter how you feel about her music, there’s no denying the impact that Beyoncé has. As she continues on her Renaissance World Tour, the singer is not only breaking records of her own—the first woman to play at Charlotte’s Bank of America stadium plus now having the highest grossing tour in history—but she is also using her influence to help Black businesses.
As the “Alien Superstar” singer makes her way through 57 show dates across several cities worldwide, local economies are greatly benefitting from the influx of travelers popping up to see Bey in action. This weekend she will embark on three shows in Atlanta, Georgia, and it is being estimated that the city alone will generate more than $10 million in revenue over the course of the show dates.
From hotels and public transportation to local eateries and more. But, the real winners of it all are said to be small Black businesses, who will see an increase in foot traffic as well as their day-to-day sales.
A long advocate for supporting Black-owned—“all chrome, black-owned“, as she says in her song “Black Parade”— Beyoncé and her BeyGood Foundation are also popping up in Renaissance World Tour cities to give back to local Black entrepreneurs.
During her Charlotte, North Carolina stop on August 9, BeyGood hosted a special luncheon inviting the city’s small Black businesses to not only fellowship and learn, but one local Black-owned company—Pop Bar Charlotte—took home a $10,000 grant from the “Cozy” performer.
“Today, I had the honor of attending the BeyGood Black Parade Route Small Business Impact Luncheon and I won a $10k grant for Pop Bar,” owner Kia Lyons shared in an Instagram post. “Meeting Ivy McGregor (BeyGood’s Executive Director) was so influential. She told me to continue to be a light. That alone just made me want to shine brighter.”