Sean “Diddy” Combs launches e-commerce platform for Black businesses

Sean “Diddy” Combs announced on Wednesday the launch of a new e-commerce platform that allows consumers to discover and buy products exclusively created and sold by Black entrepreneurs. 

Dubbed ‘Empower Global’ (EG), the platform launches with over 70 brands including: Silver & Riley, Actively Black, Scotch Porter, Coco & Breezy, Kultured Misfits, Gwen Beloti Jewelry, Buttah Skin, Marie Hunter Beauty, Pound Cake, B.M. Franklin & Co., Beauty Stat Cosmetics, Cecilia’s House, Cise, Cool Creative Clothing, June 79, and Rebecca Allen. 

“My mission has always been to empower Black entrepreneurs and create more opportunities for them to access the resources, tools and support needed to build successful businesses,” said Combs. “Empower Global will uplift Black entrepreneurs, keep dollars circulating in our community, and make buying Black a lifestyle.”

Combs first announced the launch of Empower Global in 2021 with the aim to create opportunities for Black entrepreneurs by making shopping with Black brands easy and accessible. Today, the platform provides Black businesses a broader audience reach and empowers consumers to shop the best Black-owned brands in beauty, fashion, art and lifestyle. 

The new platform was equally designed and built by Black owned TechSparq, an ecommerce design and development company, and supported by Black-owned tech company ChatDesk.

“Empower Global is a transformative platform that embodies Sean Combs’ unwavering commitment to Black entrepreneurship,” added Tarik Brooks, president of Combs Global. 

“On behalf of Combs Global, we are thrilled to launch this initiative, which not only showcases the incredible products and talents of Black-owned businesses but also provides a gateway for consumers to support and uplift our community. Through Empower Global, we aim to foster sustainable growth and create lasting opportunities that will leave a positive and enduring impact on the Black economy.”