Nationwide — JaMichael Mitchell, the founder of EraBright, has been a force in digital marketing since 2011. With over a decade of experience working for some of the nation’s top agencies and managing campaigns for globally recognized brands, JaMichael took a leap in 2016 to build something of his own. Inspired by his passion for empowering Black-owned businesses, he resigned from his corporate role to launch EraBright — a Black-owned digital marketing agency committed to helping Black businesses succeed in today’s competitive digital landscape.
Education and Credentials
JaMichael’s journey began with his education at Fayetteville State University, a prominent HBCU, where he earned a Bachelor of Science in Business Management. He furthered his expertise with a Master’s in Internet Marketing from Full Sail University and holds various digital marketing certifications, including Google Analytics, Google Ads, and HubSpot, among others. These experiences and credentials have deepened his understanding of digital marketing and fueled his dedication to driving positive economic change within the Black community.
Understanding the Challenges Black Businesses Face Online
After witnessing firsthand the challenges Black-owned businesses face in reaching and resonating with their audiences, JaMichael was motivated to create solutions specifically tailored to their needs. Many traditional agencies lack the cultural insight necessary to market effectively to diverse communities, often causing Black businesses—and those with primarily Black clientele—to pay more for quality leads and conversions.
Since its founding, EraBright has bridged this gap, helping over 200 Black-owned businesses, including local enterprises, startups, tech companies, and more, achieve measurable success. Through specialized brand awareness and lead generation strategies — such as search engine optimization, social media marketing, and targeted online advertising — EraBright creates campaigns that genuinely connect with the unique audiences Black-owned businesses aim to reach, empowering them to thrive in today’s digital landscape.
EraBright Academy: Helping Black DIY Entrepreneurs
Recognizing the growing interest in self-guided digital marketing, JaMichael recently launched EraBright Academy, a learning branch offering courses and webinars for DIY entrepreneurs. Through this initiative, EraBright Academy equips Black entrepreneurs with the knowledge and skills to manage their own digital marketing, empowering them to grow their businesses independently.
Today, EraBright stands as a dedicated partner for Black-owned companies, committed to fostering a stronger Black economy and a more inclusive online marketplace through impactful digital strategies and accessible education.
Businesses interested in EraBright’s digital marketing expertise or for press inquiries should visit their website at erabright.co.