In the heart of West Hartford, Connecticut, a movement is underway, one that intertwines the threads of equality, community, and entrepreneurship into a vibrant tapestry. The West Hartford African American Social and Cultural Organization (WHAASCO), established in the shadows of the civil rights era in 1979, has evolved into a beacon of hope and support for the African American community. Once focused solely on achieving equality in education, WHAASCO has broadened its horizon, championing local Black-owned businesses in a town where they make up a modest, yet significant, seven percent of the demographic fabric.
From Vision to Venture: The Growth of WHAASCO
The story of WHAASCO is one of resilience and vision. It’s a narrative that began with a group of determined parents who sought to challenge and change the status quo in local schools. Over the decades, this vision has expanded beyond the classrooms and into the economic heart of West Hartford. This expansion was vividly showcased at WHAASCO’s inaugural business expo, an event that saw over 20 local Black-owned businesses, from real estate agencies to coffee shops, come together under one roof. This expo wasn’t just a marketplace; it was a statement – a testament to the power of community and mutual support.
Spotlight on Success: More Than Just Businesses
Among the businesses that WHAASCO has uplifted is More than Just A Shark Bite, a seafood restaurant owned by Demetrius Mack. Mack’s story, like many others, is one of overcoming obstacles and seizing opportunities, a theme that resonates deeply within WHAASCO’s mission. “WHAASCO has been fundamental in giving us a platform and a voice,” Mack shared, highlighting the organization’s role in promoting not just his business, but the idea of Black entrepreneurship in West Hartford. Similarly, Natalie Thomas of Fit University echoed this sentiment, emphasizing the significance of community backing for Black businesses to thrive. “It’s about more than just business,” Thomas remarked, “It’s about creating a legacy and uplifting each other.”
A Community United: The Road Ahead
The road to equality and economic empowerment is long and fraught with challenges. Yet, with organizations like WHAASCO at the helm, the journey seems less daunting. The success of their business expo and the stories of entrepreneurs like Mack and Thomas serve as vivid reminders of the impact of collective effort and support. In a world where the odds are often stacked against minority-owned businesses, WHAASCO’s work is not just commendable; it’s crucial. It stands as a beacon of hope, not only for the African American community in West Hartford but for communities everywhere, showing that with unity, dedication, and support, barriers can be broken, and dreams can be realized.