Doe Anderson is offering its “All Hands” program for the second year.The program helps one Black-owned small business with things like marketing, social media strategy, and public relations. “It’s like a masterclass of marketing and advertising,” said Kaelin Massey, a PR account manager at Doe Anderson. “They’re really able to learn the ins and outs of what it takes to elevate their business.”Last year, more than 70 business owners applied. Jocari Beattie’s business, JoBé Products, was selected as the program recipient. “We received a new logo, worked on our email marketing presence, our social media presence. We also have new brand assets like photography,” said Beattie. “Sales have increased, and the cool thing about that is I feel like that’s a large part due to Doe Anderson.”While only one business will be selected, all Black-owned small businesses are encouraged to apply. “This year, what will be a little bit different is we wanted to give everyone something to take away. So each applicant will get like a one-sheeter of some things to know as they’re trying to grow their business,” said Massey. More than 30 businesses have already applied. One of those businesses is Ronyale Smith’s business, Blak Koffee. While Smith said the business is doing great and plans to open a second location, she could use the help. “Our biggest need right now would be to revamp our website,” said Smith. “When we first started, a lot of things were grassroots. But as we are expanding, having the opportunity to take advantage of the advertising offered by Doe Anderson just would help us tremendously.”The deadline to apply for the All Hands program is Friday, June 28, at 5 p.m. For more information or to sign up, click here.
Doe Anderson is offering its “All Hands” program for the second year.
The program helps one Black-owned small business with things like marketing, social media strategy, and public relations.
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“It’s like a masterclass of marketing and advertising,” said Kaelin Massey, a PR account manager at Doe Anderson. “They’re really able to learn the ins and outs of what it takes to elevate their business.”
Last year, more than 70 business owners applied. Jocari Beattie’s business, JoBé Products, was selected as the program recipient.
“We received a new logo, worked on our email marketing presence, our social media presence. We also have new brand assets like photography,” said Beattie. “Sales have increased, and the cool thing about that is I feel like that’s a large part due to Doe Anderson.”
While only one business will be selected, all Black-owned small businesses are encouraged to apply.
“This year, what will be a little bit different is we wanted to give everyone something to take away. So each applicant will get like a one-sheeter of some things to know as they’re trying to grow their business,” said Massey.
More than 30 businesses have already applied. One of those businesses is Ronyale Smith’s business, Blak Koffee.
While Smith said the business is doing great and plans to open a second location, she could use the help.
“Our biggest need right now would be to revamp our website,” said Smith. “When we first started, a lot of things were grassroots. But as we are expanding, having the opportunity to take advantage of the advertising offered by Doe Anderson just would help us tremendously.”
The deadline to apply for the All Hands program is Friday, June 28, at 5 p.m. For more information or to sign up, click here.
