Black Business Owners In Oakland Highlight Need For Courage During Pop-Up Event For Entrepreneurs

December 9, 2024

The holiday shopping season is in high gear in the Bay Area. But, between the pandemic and the rise of online shopping, many retailers are having a hard time staying in business.

On Sunday in Oakland, a gathering of Black business owners highlighted the need for courage and imagination to make it in today’s challenging economy.

A Black Santa Claus welcomed visitors to the 7th annual Black Sunday Holiday Shopping Experience pop-up event for local African American entrepreneurs. But according to Cathy Adams, president of the sponsoring Oakland African American Chamber of Commerce, just because the businesses weren’t huge doesn’t mean they were inexperienced.

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