The skies are midnight blue before dinner time, the sidewalks are filled with fallen, crushed earth-toned leaves and Mariah Carey’s seasonal anthem is serenading us all at every turn. It’s happening folks: The holiday season is here.
While this time of year creates an opportunity for many to reset, enjoy family gatherings and take long-awaited vacations to favorite destinations, it’s also a big time for shopping—for everything. Whether it’s food, apparel, gifts or gadgets, Walmart has that and, frankly, everything you need to make sure your home and events are festive. Even more, Walmart is committed to partnering with Black women who are entrepreneurs to ensure their brands can benefit from the megastore’s reach across the nation.
SheEO Business Disruptors program, a collaboration between EBONY and Walmart, highlights six Black women-owned businesses with retail products. The six-part multimedia series, hosted by actress and entrepreneur Marsai Martin, dives deep into the stories of these amazing women, who trusted their gut instinct, defied odds, took leaps of faith and followed their purposes—even when the path to success wasn’t clear.
Watch the series to learn more about each of the dynamic women featured in SheEO Business Disruptors program. Learn how Walmart is supporting Black women owned businesses and, most importantly, how to support their brands here.
Meet Our SheEO Business Disruptors
Tara Darnley
Darnley, an inventor, strategist and entrepreneur, is the CEO of Darlyng & Co., a lifestyle brand that offers essentials for everyday parenting.
What Can You Buy? Kids grooming items, toys and clothing
Mabel and Shaira Frias
The Frias sisters are the founders of Luna Magic, a beauty brand that focuses on inclusive products for women of various hues.
What Can You Buy? Lipstick, eyeshadow, blush, brushes and lashes
Madia Willis, Jae Merchant and Jasmine Hudson
The dynamic trio created Black Paper Party, a company that offers holiday wrapping paper and decorations that represent diverse communities.
What Can You Buy? Wrapping paper, gift bags, ceramics and holiday stockings
Dr. Lisa Williams
Creator of The Fresh Dolls, the largest Black-owned multicultural doll company.
What Can You Buy? Diverse dolls
Aris Singleton
The CEO of Thank God It’s Natural (TGIN), a hair care brand that caters to textured coils.
What Can You Buy? Hair cremes, shampoo, conditioner and setting products
Chef Pii
Creator of Pink Sauce, a dipping sauce for chicken, hamburgers and more.
What Can You Buy? Pink Sauce
Make your gift list now and support products made by women and women of color at Walmart.