The 22 Best Products From Black-Owned Businesses To Shop This Holiday

stunning piece of jewelry or a sweet treat. On average, business owners of color were hit harder during the pandemic, with many industries still working to get back to pre-2020 levels of operation. Despite these statistics, so many creative Black-owned businesses have thrived, thanks to their exceptional products and, in many cases, community-driven missions. The Forbes Vetted editors are spotlighting go-to picks from just a few of our favorite Black-owned brands below.

Buying Black in your local community is a stellar place to start, but if you’re looking to broaden your horizons and discover what’s beyond, read on. We’ve put together a list of our editors’ most beloved products from Black-owned businesses across all categories including fashion, beauty, food, wellness, toys and more. From a bath soak that will help you relax after a full day of Zoom meetings to a Calabrian olive oil set that arrives ready to gift, we hope you’ll find the perfect present for everyone on your holiday list (and maybe a little something for yourself, too).

Best Products From Black-Owned Businesses, At A Glance

Best Products From Black-Owned Businesses Overall






















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