Our economic power is undeniable, and recognizing it is the first step toward making informed, impactful decisions — particularly as the holiday season approaches. It’s not complicated: if we, as consumers, aren’t valued, then neither is our money.
The collective purchasing power of African American consumers is growing exponentially, from approximately $910 billion in 2019 to an estimated $1.7 trillion by 2030. This remarkable economic influence is a powerful tool that we must use to shape our communities and the businesses we support.
With this remarkable economic influence comes a vital responsibility: to make purchasing choices that reflect our values, uplift our communities, and honor our culture. Now more than ever, the call to “Buy African American” and support BIPOC businesses is essential.
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Here are some outstanding African, African American, and BIPOC-owned businesses, along with steadfast allies in the fight for diversity and inclusion, that deserve our support this holiday season.
The Lip Bar
Website: https://thelipbar.com/
In 2012, Founder + CEO Melissa Butler started The Lip Bar by making lipstick in her Brooklyn kitchen. Since then, The Lip Bar has been awarded by Byrdie, Refinery 29, and Allure.
Instagram: @thelipbar
The Old Town Soap Company
Website: http://www.theoldtownsoapcompany.com/
They craft the products to ensure they are delivering top-quality products using all-natural, sustainable ingredients free of harmful chemicals.
Instagram: @theoldtownsoapcompany
Ruby Jean’s Juicery
Website: https://www.rubyjeansjuicery.com/
CEO, Chris Goode, was introduced to the world of juicing and shown the documentary Fat, Sick & Nearly Dead, and a passion for healthy living was born.
Instagram: @rubyjeansjuicery
Drip Queen Coffee
Website: https://www.dripqueencoffee.com/
Drip Queen Coffee is a proud member of 1% for the Planet, taking responsibility for the health of our planet by donating 1% of annual sales to environmental partners addressing today’s most pressing environmental challenges. Learn more at onepercentfortheplanet.org.
Instagram: @dripqueencoffee
Plantaizin’
Website: https://plantaizin.com/
Plantaizin’ is a plant-based snack brand that seeks to treat our bodies well and do good in the world, offering sweet and savory-flavored plantain chips that are 100% all-natural and grown from small farms. The goal is to build community and leave a positive impact by working with and supporting uplifting movements and non-profit organizations.
Instagram: @plantaizin
Joy Craft Cocoa
Website: http://www.joycraftcocoa.com/
Saidah Farrell is the founder of the Marshmallow of the Month Club, a popular subscription box service that delivers unique, handcrafted marshmallows and gourmet hot chocolates directly to customers’ doorsteps.
Instagram: @joycraftcocoa
Bodkin Wines
Website: https://bodkinwines.com/
Founded in 2011 by journeyman cellar hand and self-taught winemaker Chris Christensen, Bodkin Wines disrupted the sparkling wine scene with America’s First Sparkling Sauvignon Blanc in 2012. With one foot rooted in wine science and the other in craftsmanship, Christensen’s minimalist philosophy guides his signature style of high acid, low alcohol wines. These wines have garnered over two dozen 90+ point scores in critical review over the past 8 years alone.
Instagram: @bodkinwines
Bright Black
Website: https://brightblackcandles.com/
Tiffany, Dariel, and Elena—the family behind Bright Black. Our company uses scent as a medium and candles as a platform for sharing positive narratives about African American culture.
Instagram: @brightblackcandle
Francesca 1993 — Must be 21 years or older
Website: http://www.agavejera.com/
Francesca 1993 is an agave cocktail company rooted in family heritage, love for the land, and a dedication to quality.
Instagram: @francesca_1993
Terminal B Candles
Website: https://terminalbstore.com/
Their candles are made with a proprietary paraffin blend wax and are associated with a city. The three letters correspond to an airport code related to the city. As an example, their Los Angeles-inspired candle is coded with “LAX” because that is the airport code associated with Los Angeles. Free shipping on orders over $100.
Instagram: @terminalbstore
Lamik Beauty
Website: https://lamikbeauty.com/
LAMIK Beauty is a vegan makeup line made with natural and organic ingredients for multicultural women.
Instagram: @lamikbeauty
Honey Pot
Website: https://thehoneypot.co/
Plant-derived feminine care™ – from their kitchen to your hands, focusing on vaginal wellness.
Instagram: @thehoneypotco
McBride Sisters Wine Co — Must be 21 years or older
Website: https://www.mcbridesisters.com/
In all of their products, they pay homage to their heritage, and we honor all African American women in our community, across the Diaspora and the world, who have graced culture and society with her soul, spirit, and MAGIC for generations.
