Dessie Brown, left, and Tarji Carter, creators of The Franchise Game [Photo: The Franchise Player]
The Franchise Game, the nation’s “first and only” African American franchise symposium and trade show, is coming to Plano on August 16, bringing together experts and industry leaders to discuss the secrets to success, challenges, and opportunities in franchising.
The event, spearheaded by “The Franchise Player,” Tarji Carter, marketing expert Dessie Brown Jr., and brand consultant Daylon Goff, will take place at Yum! Restaurants International from 8 a.m. to 5 p.m.
This year’s theme is Own Your Future: Franchising as a Path to True Independence.
The day will begin with a welcome from James Fripp, chief EIB officer at Yum! Brands, and will feature discussions with industry heavyweights, including Rachel Proctor, mayor of DeSoto/franchisee of Salata Salads; Andre Walters (Retired NFL Player / Duck Donuts), Aicha Bascaro (American Franchise Academy), Tanya Nebo (Nebo Law Firm), Dominique Maddox (EATS Broker), Shawn Caric (Smoothie King), Pam Gore (Dine Brands), Maureen DeStefano (Potbelly Sandwiches), and Carter.
Roland Parrish (multi-unit McDonald’s franchisee) will be the guest of honor for this year’s Fireside Chat.
“As we embark on our second year of TFG, we seek to attract multi-unit franchisees, owner/operators, investors, athletes, entertainers, and business professionals,” Carter said in a statement. “Our mission is to empower the African American community by fostering franchise ownership and wealth through education, resources, and opportunities for aspiring franchisees and small business owners.”
‘For everyone who wants to know more about franchising’
August is Black Business Month, and The Franchise Game will highlight black professionals’ contributions to the franchise business model.
Sessions will include A Day in the Life of a Franchisee (learn from expert multi-unit franchisees) and Talk to My Attorney! (learn about legal rights and responsibilities), Recipe for Success – Identifying The Ideal Franchisee (understand what makes an ideal candidate), From One to Many: Mastering Multi-unit Ownership (soak up the essential skills necessary to scale your business), Taste of Ownership: Acquiring a Restaurant Franchise (an in-depth session on evaluating acquisition opportunities), and Franchise Freedom: Seizing Opportunities Amidst DEI Challenges (grasp the urgency for marginalized groups to enter franchising now before it’s too late).
“This event is for everyone who wants to know more about franchising,” Carter said. “Whether it be a novice who just wants to get their foot in the door, or a current franchisee looking to expand and diversify their portfolio.”
Sponsors include Inspire Brands, American Franchise Academy, NeboLaw, GoTo Foods, and Ben & Jerry’s.
For tickets and other info about the event, you can go here.
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R E A D N E X T
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Led by Tarji Carter—also known as “The Franchise Player”—and marketing maven Dessie Brown Jr., the inaugural event is a symposium aimed at bringing together experts and industry leaders to discuss the secrets to success, challenges, and opportunities in franchising.
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