Founder Tisha Thompson had a goal of diversifying the clean beauty space. So, she created a clean beauty brand with formulas that contained skin-benefiting ingredients and included people of all skin tones. LYS Beauty became “the first Black-owned Sephora Clean Makeup brand,” according to its website and now offers a range of vegan, cruelty-free, and affordable products that are 100 percent gluten-free, talc-free, fragrance-free, mineral-oil-free, and SLS-free.